Whaleback Management Changes

TomWhiteTomWhite expert
in NELSAP Forum Posts: 537

ropeways.net | Home | 2018-01-25

Management Changes Announced at Whaleback

The Upper Valley Snow Sports Foundation has announced the changes are effective immediately.

In an unusual mid-season move, the Upper Valley Snow Sports Foundation (UVSSF) has announced significant changes at Whaleback Mountain ski area.

Gerd Riess, Mountain Manager since June 2015, now has the title of Race Director and Mountain Projects Manager.

Volunteer General Manager/COO Robert West "will finally transition away from day to day responsibilities while continuing to provide support to ensure the success of the business."

Lift Operations Manager Adam Kaufman has been promoted to General Manager. Kaufman served as General Manager at Granite Gorge earlier this season.

Ski School Director Rebecca Reed now has the additional title of Assistant General Manager.

Located just off I-89 south of Lebanon, Whaleback has struggled through numerous bankruptcies over its 60 year history. The non-profit Upper Valley Snow Sports Foundation took control of the ski area starting with the 2013-14 season. While significant investments were made in snowmaking and a T-Bar for 2017-18, the area has struggled with lift issues, lighting problems, and the January thaws, including being unable to operate during the Martin Luther King holiday weekend. Despite the struggles, UVSSF reports "Snow Sports participation levels" have doubled this season.

Source: "NewEnglandSkiIndustry.com"

Comments

  • newpylongnewpylong expert
    edited January 25 Posts: 615
    Here is the full press release:

















    January 23, 2018

     

    UVSSF Board of Directors Announces
    Whaleback Management Restructuring



    We would like to congratulate Adam Kaufman on his promotion to General
    Manager and Mountain Manager, effective immediately. As Lift Operations
    Manager, Adam has effectively handled both the staffing and operation
    of our unique lift infrastructure and has proactively assisted other
    departments wherever necessary. Prior to joining Whaleback, Adam was
    the General Manager and Ski School Director for the Granite Gorge Ski
    Area in Keene, NH. Prior to this, Adam was the Academy Director at the
    non-profit National Winter Activity Center (old Hidden Valley Ski Area)
    in Vernon, NJ. Adam is a UVM graduate with a degree in Business
    Administration.



    Simultaneously, Ski School Director Rebecca Reed is promoted to
    Assistant General Manager and Ski School Director. This season Rebecca
    has nearly doubled our Snow Sports participation levels and has shown
    that she will go above and beyond her job role to make Whaleback
    successful. Our revamped Customer Service Center is one of many of
    these efforts. We look forward to this two-person team moving the
    mountain forward into the future.



    After faithfully performing the duties of Mountain Manager for the past
    2.5 years, Gerd Reiss will be our Race Director and Mountain Projects
    Manager. He will continue to work closely and provide guidance for Adam
    on the mountain while focusing closely on two of his passions.



    With this highly capable team in place, volunteer GM/COO Robert West
    will finally transition away from day to day responsibilities while
    continuing to provide support to ensure the success of the business.
    Robert looks forward to re-focusing his efforts on strategic and
    capital initiatives for the mountain.



    We hope you will join us in congratulations as we look forward to the
    remainder of our season.



    -The UVSSF
    Board


     

     







Sign In or Register to comment.