Canyons now Park City
Park City chief operating officer Bill Rock announced the new name and logo in front of several hundred people who munched on hors d'oeuvres during a public presentation at the resort. Rock said the new brand name seizes on the international recognition for the city.
"When people are out in the world and they talk about where they are going to ski, they say 'I'm going to go ski in Park City,'" Rock said. "The town is just an integral party of what we do."
The resort combines Canyons Resort and Park City Mountain Resort, which Vail purchased last year for $182.5 million. The logo features the red color used in the Park City Mountain logo and the infinity sign from the Canyons logo.
Though all the signs say only "Park City," Rock said the official name of the mega resort will be Park City Mountain Resort. The Canyons name will be sticking around only in signage on that side of the mountain that will say, "Park City Canyons Village."
The joining of the resorts will allow Vail, a ski industry titan, to market it as one of the largest ski areas in North America.