<font face=“Arial, Verdana”>I hate to say it, but maybe Stowe is doing the industry a favor. As prices have continue to go up, so has discounting. Perhaps for those who aren’t price conscious $124 is nothing - and for those for whom it is, discounts are readily available.</font>
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<font face=“Arial, Verdana”>In recent years, the problem has been compounded because millennials have no money - so the industry has been providing insane discounts on season passes for the 18 to 29 year-old crowd in hopes that they will become “hooked on skiing”. That’s doing nothing to increase revenues.</font>
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<font face=“Arial, Verdana”>As far as the industry is concerned, it’s less about the price of the ticket and more about dollars per skier day. </font>