NewEnglandSkier13;c-60103 wrotetedede;c-60102 wroteAnd how is that different from anyone else that sells a season pass?
Nevermind. We must hate Vail.
There are
many places that don't push pass sales until later in spring, summer, or fall.
It highlights the difference between places that depend on pass sales for most of their income and places which rely heavily on day pass sales. Vail knows that most visits late season will be passholder visits, and any new day pass revenue would be minimal.
There are also some places, like BMOM which regularly make their last weekend of the season free or heavily discounted. BMOM is offering free skiing to everyone this coming weekend.
Fixed it for you ;)
The reality is, that the majority of mountains, whether part of a mega pass, or independents of small, medium and large size, will sell you a pass for next season now, and often incentivize folks to buy now via things like lower pricing, skiing the end of this season on next years pass, discounted or free tickets for friends for the following season, etc.
Resorts looking to do some off season capital improvemets definitely like the infusion of cash into their bank account as they head into the off season.
Plus, if they sell a pass for next season now, they can help lock in customers for next season, which cuts down on marketing efforts needed for the following year.
It's not much different than the golf course I belong to, where around Thanksgiving time when the course has closed for the Winter, I have to put down a $500 "commitment for next season" payment, then I get installment #1 of my annual dues on Feb 1st, and the 2nd installment of my annual dues on May 1st (my course typically opens up the 1st or 2nd week of April), so they have all of the members (very simliar to a ski area passholder) all paid up when the typically 8 month season is less than a month old, and then mid season revenue is driven by guest fees, golf cart rentals, lessons, merchandise sales as well as food and beverage sales and some outside tournament play. It's basically a subscription service with a few options for add ons